All PHYTO Products | Hiland Beauty

Born From One Man's Vision

A passionate man, a pioneer... Patrick Alès

CREATOR AND FOUNDER OF THE BRAND

1966
Invention of the blow-dry
by Patrick Alès.

1967
Invention of PHYTOTHERATHRIE,
hair care by plants, from the Greek phyto=plants,
thera=treatments and trix/tricos=hair.

1969
Creation of PHYTOSOLBA Laboratories.
Patrick Alès never ceased working with scientists. His products are efficient.
But he relies on science to prove it and lets “the plants speak” to develop new products.

1998
Creation of PHYTO SPECIFIC,
a range of hair products for curly, coiled or relaxed hair;
the number one high-end ethnic hair care range, distributed on the selective market.

Customer Support 24/7.

HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.

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