Baldessarini is a German fashion label founded by Werner Baldessarini in 1993. Born in Austria to parents of Italian descent, Baldessarini entered the fashion world through the retail end, eventually becoming a buyer and joining the Hugo Boss AG corporation. A former chief designer and member of the Board of Directors for Hugo Boss, Baldessarini founded his own line as a luxury label. The label showed its first collection of menswear in 1994. The first face of Baldessarini was Charles Schumann, the famed bartender who wrote a popular book on cocktails. Schumann's rugged and distinctive appearance was perfect for the company's first fragrance, Baldessarini by Baldessarini, which was launched in 2002 and won two FiFi awards in 2003—a first for a German designer.
A series of successful men's fragrances were launched in the early 21st century, bearing the slogan "Separates the men from the boys" and advertised by Schumann through 2009, when the new face, Werner Schreyer, first appeared in the campaign for Strictly Private.
Fragrances in the collection were originally produced in conjunction with Procter and Gamble, and the license for Baldessarini fragrances was acquired by Maurer & Wirtz in November 2011.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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