CATRICE never misses a single trend, must-have or detail. The range is extremely convincing: a large choice of colours with trendy as well as classic shades for diverse looks. Products with high-quality ingredients, luxurious textures and innovative formulas. Premium packaging. An ideal price-performance-ratio to ensure a pure love of shopping. Twice a year, 25% of the CATRICE range is updated so that there is always something new to discover. Beyond that, our in-house Trend Division develops up to 14 limited make-up collections per year: the current looks of the catwalk shows provide the inspiration for our make-up collections and are re-interpreted with the beauty products by CATRICE.
CATRICE – a pure joy of life: inspiring, contagious and multi-facetted.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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