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Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer.

Rosso founded Diesel with the intention of creating a fashion house that be a leader and carve out its own niche in the industry. A tremendous amount of the company's success in its first 20 years is attributed to former Creative Director Wilbert Das in 1988. Fresh out of fashion school, Das was initally hired to design the men's collection, but quickly rose through the ranks at Diesel and was named Creative Director in 1993. Das' vision guided the company's fashions and international marketing strategies for nearly 20 years. During this time, Diesel launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel-branded stores.

Das left the company in 2009 and its current Creative Director is Bruno Collin.

Diesel is known for its innovative approach to marketing. The company is believed to be the first to market its clothing through video games. Diesel products were also sold through the Playstation Home social gaming network.

Diesel's first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. Diesel launched several popular fragrances with Marbert before signing with L'Oreal in 2006. Diesel fragrances are aimed at the young adult market, like their other products, and are noteworthy for their unusual packaging, which has resembled such unusual items as a fist (Only the Brave) and an industrial spray bottle (the Green series).

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DIESEL Only The Brave High Edt 75ml M

DIESEL Only The Brave High Edt 75ml M

DIESEL Only The Brave High Edt 75ml M
931,000 تومان
DIESEL Only The Brave High Edt 125ml M

DIESEL Only The Brave High Edt 125ml M

DIESEL Only The Brave High Edt 125ml M
1,008,000 تومان
DIESEL Bad Edt 125ml M

DIESEL Bad Edt 125ml M

DIESEL Bad Edt 125ml M
1,040,000 تومان
DIESEL Bad Edt 75ml M

DIESEL Bad Edt 75ml M

DIESEL Bad Edt 75ml M
Out of stock
DIESEL Only The Brave Extreme Edt 75ml M

DIESEL Only The Brave Extreme Edt 75ml M

DIESEL Only The Brave Extreme Edt 75ml M
931,000 تومان
DIESEL Only The Brave Extreme Edt 125ml M

DIESEL Only The Brave Extreme Edt 125ml M

DIESEL Only The Brave Extreme Edt 125ml M
1,008,000 تومان
DIESEL Only The Brave Wild Edt 75ml M

DIESEL Only The Brave Wild Edt 75ml M

DIESEL Only The Brave Wild Edt 75ml M
838,000 تومان
DIESEL Loverdose L'Eau De Toilette 75ml W

DIESEL Loverdose L'Eau De Toilette 75ml W

DIESEL Loverdose L'Eau De Toilette 75ml W
Out of stock
DIESEL Loverdose Tattoo Edp 50ml W

DIESEL Loverdose Tattoo Edp 50ml W

DIESEL Loverdose Tattoo Edp 50ml W
Out of stock
DIESEL Fuel For Life Edt 50ml M

DIESEL Fuel For Life Edt 50ml M

DIESEL Fuel For Life Edt 50ml M
Out of stock
DIESEL Fuel For Life Denim Collection Edt 75ml M

DIESEL Fuel For Life Denim Collection Edt 75ml M

DIESEL Fuel For Life Denim Collection Edt 75ml M
Out of stock
DIESEL Only The Brave Wild Edt 125ml M

DIESEL Only The Brave Wild Edt 125ml M

DIESEL Only The Brave Wild Edt 125ml M
972,000 تومان
DIESEL Loverdose Tattoo Edp 75ml W

DIESEL Loverdose Tattoo Edp 75ml W

DIESEL Loverdose Tattoo Edp 75ml W
926,000 تومان
DIESEL Fuel For Life Unlimited Edp 75ml W

DIESEL Fuel For Life Unlimited Edp 75ml W

DIESEL Fuel For Life Unlimited Edp 75ml W
1,138,000 تومان
DIESEL Only The Brave Tattoo Edt 75ml M

DIESEL Only The Brave Tattoo Edt 75ml M

DIESEL Only The Brave Tattoo Edt 75ml M
823,000 تومان