Doucce was founded in New York by two fashion and beauty executives with the intent of giving women and artists across the world, the opportunity to discover their individuality. Though Doucce was born in New York, its name was inspired by the French word “douce”, which means soft and elegant. Doucce’s brand philosophy, Discover Your Individuality was inspired by Parisian elegance and New York attitude. Each one of Doucce’s innovative products embodies the underlying meaning of the brands name and ideals, by combining high fashion hues and contemporary packaging, to create the perfect combination of trendy and très chic.

In the pursuit of the brand philosophy, Doucce strives to innovate on all fronts by offering the maximum amount of color and options at the perfect introductory prestige price point. But it’s more than just color and more than just options- it’s the best quality makeup, totally fit for the working makeup artist on the red-carpet, behind the movie camera, and before the aisle.

While other prestige brands focus on just the packaging or just the color, Doucce is the brand that delivers on all fronts- it’s contemporary, it’s colorful, it’s innovative, and it’s professional.



Doucce strives to be the international brand for the international beauty. In our world, beauty is not defined by one specific look, and that is why Doucce invites women to discover their individuality. In fact uniqueness is the essence of beauty. Today’s trends are continuously being defined and influenced by cultures across the world, which leaves no room for one definition of beauty. Beauty is an international phenomenon defined by a location, but vibrant and attainable by all.

Doucce has tailored its products to be the choice of women wherever they may be. From the American jetsetter, to the bubbly Australian, to the exotic Brazilian, and all women across the world who aspire to achieve the universal and cosmopolitan look. So join us as we welcome this new era of youth and luxury, and set forth to discover your individuality.


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