Here’s how it all started!
2001
essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices.
2002
Launched in its first country – Germany.
2007
essence becomes #1 in Germany and is sold in 50 other countries.
2008
essence finally crosses the pond and lands in New York!
2009
Our first successful test in the United States with Ulta Beauty.
2010
We reach $1 million in North American sales and word begins to spread.
2011
We win the first of many Allure Best in Beauty Awards.
2012
We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix.
2015
New year, new essence!
2016
We launch in select Loblaw stores in Canada.
2017
We launch in select Meijer, Bed Bath & Beyond and Harmon stores. Lash princess false lash mascara goes viral!
2018
We DOUBLE our assortment in Ulta Beauty stores!
2019
Launched in select CVS stores across the country.
