Exte Perfumes & Colognes | Hiland Beauty

Exte is an Italian fashion brand founded by by Giancarlo Perna in 1996. The brand belongs to the IT Holding Group.

Exte brand is known for their elegant, avant-garde and creative sportswear and youthful ready-to-wear collections. It focuses on luxury menswear, womenswear, handbags and accessories as a “modern icon of sensuality, transgression and personality in fashion”.

Sergio Ciucci worked as the creative director and the designer and designers such as Antonio Berardi and Sergio Ciucci also created collections under this brand.

The fragrance license belongs to the ITF Cosmetics. The first fragrance, J`S Exte Woman, was introduced in 2005.

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HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.

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