Iceberg is an Italian fashion house founded by husband and wife Silvano Gerani and Guiliana Marchini in 1962. The pair also founded Gilmar Group, the company that owns the “Iceberg” brand.
Headquartered at San Giovanni in Marignano (Rimini), the company entered the fashion world as as a small knitwear company. Iceberg was one of the first companies to offer fashionable sportswear, and its innovative designs and uses of knitwwear—as coats, in bright colors, featuring elaborate designs or artwork, even cartoons—capitalized on the latest technologies and materials.
The Iceberg menswear line made its debut in 1974, and a women's collection followed in 1976. Leather goods joined the company's offering in 1992, and the Iceberg denim collection was offered beginning in 1995. The company's first boutique in Milan was opened in 1989, and a New York showroom was opened in 1991.
In the Fall of 1995, the Iceberg women’s collection debuted on the runways of Milan. By the 21st century, the brand had gained notoriety in the hip-hop and pop music circles, and its product range included clothing for men, women and children, eyeglasses, watches and perfume.
The first Iceberg fragrance, eponymous women's scent Iceberg, in an unusual zig-zag bottle, was launched in 1989. The men's companion scent was launched in 1991. A series of men's and women's fragrances have been released by Iceberg since that time. Iceberg fragrances are offered in conjunction with Selective Beauty.
