Founded by Manny Mashouf in 1976, who emigrated from Iran to the United States in the early 1970s, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses. The name 'Bebe' (pronounced as Bee-Bee) is a portmanteau derived from the soliloquy from Shakespeare's play Hamlet in which the eponymous Prince ponders:To be or not to be The name is never capitalized as it is a combination of two verbs forming a metaphorical verb as whole. Founder Manny Mashouf came up with the name after a conversation that was had at a party he attended in San Francisco during the 1970s shortly before he established the brand.
Mashouf owns approximately 55% of the company. It was announced in 2015 that Mashouf was to sell his 59% stake in Bebe.
In 2016 a Telephone Consumer Protection Act (“TCPA”) class action lawsuit was filed against Bebe Stores, Inc. (“Bebe”) . The Plaintiff sought to certify a nationwide class consisting of all people who provided their cell phone numbers to Bebe at one of Bebe’s brick-and-mortar stores and subsequently received text messages from Bebe at any point from January 2010 through the present.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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