Through the morning mist, the blast of a horn heralds the start of the battle. The leader of the troops is a powerful warrior queen, golden torques twisted about her neck. Her tawny hair flies in the wild as her chariot rumbles forth, and sword raised, she lifts her voice in a battle cry to muster her army. Her courage is unflinching. This is Boadicea – Britain’s archetypical warrior queen: she shaped the mould that later inspired rulers such as Elizabeth and Victoria when carving out the contours of the Kingdom and Empire. Her ferocity and bravery still inspire and continue to inform our concept of feminine valour. Boadicea’s iconic ferocity, passion, and strength are the very principles that motivate and drive the luxury brand which bears her name. Every Boadicea the Victorious product proudly displays its British heritage. Traditional British Craftsmanship and skill have created a fragrance collection that is distinctive, innovative and truly elegant. Unique in its style and concept, it is a pioneering luxury brand. Its range of scents evokes and celebrates ancient courage and power. Created by British Artisans,Boadicea the Victorious is a unisex brand that is a fusion of tradition, heritage, and timeless classic luxury, with an edgy, modern twist.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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