Escada is an international luxury fashion group founded in Germany by Margaretha and Wolfgang Ley. The name Escada means "staircase" in Portuguese.
Starting in Munich in 1978, the company made a name for itself with distinctive colorful and patterned fashions. Escada Beauté was founded in 1990 and saw the release of its first fragrance, Escada Margaretha Ley, named for one of the company's founders. The fragrance division launched a series of successful fragrances for men and women throughout the 1990s and continuing in the 21st century.
Escada fragrances, like the company's fashions, are notable for their bright packaging and unusual bottle shapes. The company's emphasis on youthful fruity-floral scents is credited by many with helping to establish fruity-floral as a new fragrance category. Escada produces fragrances today in conjunction with Procter and Gamble.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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