Enzo Ferrari founded Scuderia Ferrari in 1929 as a sponsor of motorsport events and drivers and manufacturer of race cars. Initially Ferrari worked with Alfa Romeo and other and supplied them and other competitors with race cars. When in 1947 the production of street-legal vehicles began, the company changed their name to Ferrari S.p.A.
Today we know Ferrari as one of the big names and sponsors of the Formula One motorsport circuit and as a lifestyle brand that offers luxury cars. The brand's logo, a black horse on a yellow background, is world-famous. Milestones in the company's history were motorsport grand prix wins, the successful launch of road cars and the so-called supercars.
In 1999 Ferrari made their first steps into a completely new direction by launching the brand's first perfume, Ferrari Black. The oriental composition with sweet notes has been a commercial success since it had hit the shelves. While their cars are financially out of reach for most people, the fragrance gives the wearer the feeling of owning a piece of merchandise from a world-famous and exclusive luxury brand. In order to bring a piece of Ferrari to more and more homes, the brand soon launched their second fragrance, another one for men, in 2001. The name of the woody and mossy scent is Ferrari No. 1. In 2003 a new scent composed of elegant notes around an intense patchouli with the well thought-out name of Ferrari Racing was launched.
2005 saw the presentation of another men's fragrance called Passion. The bottle and the outer carton were coloured in the well-know Ferrari-red. A limited edition with the name Unlimited was launched the same year. The sweet, spicy and aromatic composition of Ferrari Extreme hit the shelves in 2006.
As previous limited edition have proven successful, the men's fragrance Ferrari Light Essence, the first one housed in a bottle that is neither red nor black, was released to the market in a blue bottle with a blue outer carton in 2007. In the beginning of 2009 Ferrari launched the supercar Scuderia Spider M16 and the woody, spicy and aromatic fragrance Ferrari Uomo. The presentation of the fragrance Scuderia Ferrari took place in 2010 - the same year that the new car model 458 was unveiled to the world.
While Ferrari cars are only available to the rich, the fragrances are reasonably priced and have gained a large fan-base.
HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.
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