Initio Perfumes & Colognes | Hiland Beauty

Designer Initio Parfums Prives has 11 perfumes in our fragrance base. Initio Parfums Prives is a new fragrance brand. The earliest edition was created in 2015 and the newest is from 2017. Initio Parfums Prives fragrances were made in collaboration with perfumers Alexandra Kosinski, Pierre-Constantin Guéros, Maurice Roucel, Alberto Morillas, Guillaume Flavigny and Hamid Merati-Kashani.

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HILAND is the story of a Beauty business, has been established and developed by Shaya Shamszadeh since 2001. The challenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behavior. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters.

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