Jacques Fath, born in 1912 in Paris, France, was a French fashion designer viewed as one of the most crucial influences on postwar haute couture. He was raised in a creative family of fashion illustrators, writers and landscape painters.
Fath was very interested in fashion and creation, so he stepped into the world of haute couture by presenting his first collection in 1937. He owned a fashion salon which changed several locations in Paris: he started on Rue de la Boetie, then Rue Francois Premier and finally at 39 Avenue Pierre 1er de Serbie in 1944. He worked with many famous models and created very successful collections. The designer educated himself and learned his craft from studying museum exhibitions and books about fashion. He was later a teacher to numerous young designers who worked as his assistants and apprentices, such as Hubert de Givenchy, Guy Laroche and Valentino Garavani.
Fath was known as the "little prince of Paris Haute couture in the 1950's.” This innovative designer was a favorite to the chic young Parisienne, since he was using unusual materials such as sequins made of walnut and almond shells. Some of his clients were Ava Gardner, Greta Garbo, and Rita Hayworth.
Fath died of leukemia in 1953 and the house continued functioning until 1957. His widow ran the house during that time and had one successful fashion collection created with help of her husband’s associates. The haute couture collections were discontinued and the house turned to production of perfumes, gloves, hosiery and other accessories.
Jacques Fath Paris developed into an alternative brand by the house of Jacques Fath, aiming at a younger audience. It follows the trends and chooses an expressive style. Their first fragrance was launched back in 1953. So far, the house presented several fragrances, including Jacques Fath L'Homme (1998), Yin (1999), Yang (1999), Fath de Fath (1953, reformulated and relaunched in 1993), Chasuble (1945), Expression (1977), Canasta (1950), Iris Gris (1946), Fath's Love (1968), and Green Water (1947). The fragrances wre produced under license by L'Oréal until 1992.
The house and its products were relaunched by the France Luxury Group in 1992, and then purchased in 1996 by the Banque Saga Group. In 1997 the company was purchased by Groupe Emmanuelle Khanh. The firm became part of the Alliance Designers Group in 2002 and the company was sold again in 2006. Each owner brought with them a new designer to help revive the tradition of the brand.
The Motto and mission of today’s company is: The House of Fath - An Avant-Garde Approach to Noble Design And Discrete European Luxury!