Tous is a Spanish (Catalan) jewelry house founded in 1920 by Salvador Tous Blavi and his wife Teresa Ponsa Mas. Originally focused on watch repair, their small workshop gradually transitioned to jewelry.
In 1965, Salvador Tous, the son of the founder, married Rosa Oriol. The newlyweds combined their talents, experience and creativity in developing the jewelry business. In 1985, the company's signature "bear" design was developed by Rosa Oriol, inspired by a teddy bear she saw on her travels and sought to recapture in gold. The success of the Tous bear—a good luck charm for many—has allowed the company to expand internationally. The Tous bear is always present in their collections in some form.
Tous remains a family business today. Salvador and Rosa's four daughters—Rosa, Alba, Laura and Marta—joined the company between 1987 and 1992. At present, the brand name has more than 380 stores in 45 countries across five continents.
Today, Tous offers a line of baby and children's gear, handbags and small accessories, in addition to jewelry. Fragrances and cosmetics were added to the Tous offering beginning in 2002. Tous partnered with Spanish fragrance company Perfumes y Disenos, and the company's first fragrance, Tous Eau de Toilette for Women, was launched, in a bottle topped with the Tous bear as a cap. Many fragrances in the collection incorporate the signature bear logo in the packaging or bottle.
