Hello Beautiful !
For nearly a hundred years Acqua di Parma has played a leading role in the luxury market. The history of Acqua di Parma began in 1916 in a small workshop in Parma, where the experienced Maître Parfumeur created a fresh, elegant and authentic fragrance: The classic Colonia was born. Over the years, Acqua di Parma has created a universe of exclusive creations. The timeless, exclusive products communicate with each detail a sense of Italian style, craftsmanship, elegance and authenticity. Acqua di Parma combines tradition and modernity. All products are made from the highest quality materials in Italy, so that the tradition of craftsmanship will pass from one generation to the next.
Italian house of Acqua di Parma launches a new fragrance Essenza di Coloniawhich appears on the market in August 2010. Essenza di Clonia is accompanied by an interesting advertising campaign with photos by Giovanni Gastel.
Simple game of black and white announces Italian style and reminds us of tradition of the house and classic Art Deco Colonia flacon which was created as matt black flacon this time. The advertising campaign features an elegant smoking, which is an embodiment of style and elegance.
The new Essenza di Colonia is a flanker to edition from 1916, based on citrusy-woody notes of bergamot, lemon, mandarin, orange, grapefruit, petit grain, neroli, sage, rosemary, lily of the valley, rose accords, jasmine, patchouli, vetiver, white musk and amber.
The traditional house of Acqua di Parma embodies, like no other, the high art of producing a typical Eau de Cologne and can be proud of a long and rich history: founded in 1916 in Parma, the house, with its single original product Colonia, enjoyed considerable success especially from the 1930s onwards. The Acqua di Parma fragrance was enjoyed and loved for its understatement, elegance, and for the time and perfume taste, its unusual clarity and freshness.
Even today the Colonia from Acqua di Parma remains the same and is a timeless classic, far from any caprices of fashion.
This was also clear for the three Italian businessmen who, with their firm belief in the uniqueness of the brand breathed new life into the company in the early nineties and helped it enjoy a renaissance. From that point on, Acqua di Parma re-conquered the world: tradition and modernity combining in a unique way with the Mediterranean zest for life and light-heartedness. The original Colonia, still made using the old recipes, has now been joined by other colognes, a selection of women’s perfumes and the summer fragrance and toiletries collection of Blu Mediterraneo, a shaving and a travel line, leather goods, home fragrances, cosmetics and a spa series.
The philosophy of the Acqua di Parma label can be summed up in five words: quality, creativity, elegance, exclusivity and selectivity - characteristics which perfectly reflect the standards and classic timelessness of the house.
