Hello Beautiful !
APOM or A Part of Me was inspired by Kurdjian's journey to Lebanon. APOM pour Femme incorporates orange blossom, cedar and ylang-ylang, while APOM pour Homme introduces orange blossom, cedar and amber. APOM Pour Femme was launched in 2009. The nose behind this fragrance is Francis Kurkdjian
The FlaconThe inspiration for the falcon is an example in crystal that designer Fred Rawyler who conceived and executed the graphic found while antiquing, one originally designed to be part of a traveling toiletries case. He was taken with the idea of a flacon that travelled and returned fitting exactly into its holder. Mr. Rawyler’s model is a unique object, obviously created for a particular person. It led him to design a flacon sectioned in square crystal facets, each in rapport with the next and shaped from the base to the neck. He asked the glassmakers to create angles as alive as possible without appearing too aggressive. To underline this artesian work, he added a small signature – the monogram of the House – at the back of the flacon, much in the manner of artists signing works with pride. A tube extends from the atomizer pump but seems to disappear after the first spray, leaving the perfume languid in its container.
The StopperMaison Francis Kurkdjian wanted a Stopper made of a material emblematic of Paris and decided on an alloy of zinc. Zinc is alive and interesting in that it refuses uniformity. Thus, no two stoppers are identical; each has its own unique variation dependent on the density of the grey color. The same choice was made for the bases of the candles. The alloy is only treated to prevent oxidation.
The PackagingThe perfume flacon was designed to be the precious jewel that one discovers in its case after all other wrapping is removed. While packaging is often included within the case to protect the flacon, here Fred Rawyler created a corrugated wrapping for the outside, a covering to protect both the flacon and the case (which is perfectly fitted to the dimensions of the flacon). It is only when opening the case that one discovers that it is gilded with warm gold on all its interior faces and leads to the perfume in its immaculate universe. It is a luxurious package that one comes upon slowly and deliberately.
